http://www.jessrothschild.com/portfolio daily 0.75 2016-11-15 https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1478283623508-BG73GYD2M3MVNJ4CJQ26/iin_case.jpg portfolio - Education Technology I helped rethink and redesign the Institute for Integrative Nutrition's web presence. We set out to modernize and re-establish IIN as the leader and innovator in the online nutrition education space. My role: Content strategy, user flow mapping, UI, wireframes, clickable prototype, branding, sitemap https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1478283623508-BG73GYD2M3MVNJ4CJQ26/iin_case.jpg portfolio - Education Technology I helped rethink and redesign the Institute for Integrative Nutrition's web presence. We set out to modernize and re-establish IIN as the leader and innovator in the online nutrition education space. My role: Content strategy, user flow mapping, UI, wireframes, clickable prototype, branding, sitemap https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1478284489246-VB89K5N1E7D0GY9DR7LN/iin_case.jpg portfolio - Education Technology I helped rethink and redesign the Institute for Integrative Nutrition's web presence. We set out to modernize and re-establish IIN as the leader and innovator in the online education space. My role: I quickly developed interactive prototypes with tools like Axure & InVision. This let the team easily distribute and observe exactly how well the product would be received before it was built. Content strategy, user flow mapping, wireframes, visual mockups, interaction design, clickable prototype, sitemap integrativenutrition.com https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479238028387-OLT6ZDQE2Y9TCHNIVEJ5/iin_comp.jpg portfolio > Research: Competitive Analysis against online nutrition coaching programs https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479242137559-MFTMPFOQF1X443KOEKW7/iin_wires_small.jpg portfolio Initial wireframes for Integrative Nutrition's home page redesign. Once these were approved, I raised the fidelity and integrating their brand colors and collaborating on artwork. Eventually, we settled on background animation/video to elicit an emotional response immediately upon visiting the site. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1478285605830-GL0WW5K663YLDPXZFTYB/persona.jpg portfolio - DOCUMENTING THE DESIGN PROCESS > Persona. After interviewing and surveying hundreds of regulars at boutique fitness studios (Barry's Bootcamp, SoulCycle, FlyWheel, etc.) my main user persona became crystal clear. Scenarios and use cases followed. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1478283318551-U3Y2J3C9FPWXR8SSEKV6/compet+analysis.jpg portfolio - DOCUMENTING THE DESIGN PROCESS > Competitive & Comparative Analysis against boutique fitness sites + user-based review sites https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1478285243380-GS189FSJRPM1D7OOEWJ8/sketches.jpg portfolio - DOCUMENTING THE DESIGN PROCESS Rate Vibe Move (RIVE) is an app I am building that solves the problem boutique fitness enthusiasts have when discovering new instructors suited to their particular taste in terms of personality, music and teaching style. The app will allow users to review instructors they have taken and recommend comparable instructors based on their current favorites and style of teaching. > Paper Prototype. With these sketches I was able to make a paper prototype and bring users into the design process from the start. I quickly gathered feedback and was able to uncover usability issues and validate design decisions based on actual user reactions. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1478886623921-C7J4UDJWVWCTYX93OXZD/paperwires.jpg portfolio > Usability testing I refined my initial low fi wireframes from initial user feedback. I initially had trouble figuring out how to make the music discovery feature of the app intuitive and through speaking with users decided the best solution would be to list actual popular bands/artists under genre categories so the user knows exactly what they are getting in each instance. I then conducted full usability tests with a paper prototype of the app. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479243586311-9Z4CYGFV9NP4K6VE9SZC/hifid.jpg portfolio - Documenting the Design Process > Clickable Prototype After usability testing with my paper prototype, I completed the visual design and used InVision to create a clickable prototype to further test with real users. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1478272686031-H9807FWY883M0X6DVG67/pioneering.jpg portfolio - Rockefeller University Pioneering Discoveries The Pioneering Discoveries exhibit is located near The Rockefeller University's main entrance on the Upper East Side and features the revolutionary contributions that Rockefeller scientists have made to biology and medicine throughout the 100-year history. My role: I took this physical installation and created an interactive digital experience where users can explore previous iterations of the physical exhibit and take a deeper dive into the biographies, articles, photos and awards attributed to these pioneering scientists. Interaction design, Ideation and discovery, Content strategy, Contextual inquiry, User flows, Feature prioritization, Clickable prototype rockefeller.edu/discoveries https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1469729153460-K5OCT962GGBJR77FWSRE/river.jpg portfolio http://www.jessrothschild.com/about daily 0.75 2016-09-23 https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1469730556799-WUFG9XESU6GYP7YXTEWQ/headshot.jpg UX | Product | Digital Strategy https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1469729997778-XF2PEBJDXM5RR2HZ0KVW/river.jpg UX | Product | Digital Strategy https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1469730400951-D55G7FKWPHCWM5A61S2Z/annual.jpg UX | Product | Digital Strategy https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1469731537644-881B9H98RMFVT1AWLUP9/gansett.jpg UX | Product | Digital Strategy https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1469730895691-K1GC1FBRB733QM34UP82/caketokale.jpg UX | Product | Digital Strategy https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1474657983898-D8KF8MOFV552L0S3U6YO/iin.jpg UX | Product | Digital Strategy http://www.jessrothschild.com/portfolio2 daily 0.75 2016-11-15 https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479243272272-E488FLHYCPB6SHEZF5QW/userflow.jpg portfolio2 - Documenting the Design Process > User flow for RIVE.   https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479243272272-E488FLHYCPB6SHEZF5QW/userflow.jpg portfolio2 - Documenting the Design Process > User flow for RIVE.   https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479243308119-B2VAPBHHDFJ7DTECR6MK/sitemap.jpg portfolio2 > Site Map for RIVE.   http://www.jessrothschild.com/ibili daily 0.75 2016-11-18 https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479485595835-X1IS4ILADKWBS6TD051A/iin_comp.jpg Ibili https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479485595835-X1IS4ILADKWBS6TD051A/iin_comp.jpg Ibili https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479485595941-RPGDSHAE85DPEISC41XW/iin_wires.jpg Ibili https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479485596279-XAN2SDOFH6E7KPR6M5HY/iin_case.jpg Ibili http://www.jessrothschild.com/kaltes-eis daily 0.75 2016-03-01 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456785006090-WSZH5IFVLDISGJ3LL92P/77.jpg Kaltes Eis http://www.jessrothschild.com/weite-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456776979355-YQ9YQHLQLW6K5VINE0XL/1.jpg Weite https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456777021895-QDRYFVYU2XZM4KWAO3SM/image-asset.jpeg Weite https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456777149122-IIX9ZXQATUL7UZKXIIVF/image-asset.jpeg Weite https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456779193380-8UPAQITTARS6YQE2IZ07/17.jpg Weite http://www.jessrothschild.com/gipfel-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778703932-MRB0MCWXS595MOJCHGJA/65.jpg Gipfel https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778343214-6EXQ3R8UIDEWLZZQ3UYP/65.jpg Gipfel https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778401911-NT5IA88VG1GTQ9Q9RLL9/66.jpg Gipfel https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456849773022-QZ1PXXQ7SKUNRLKY766U/67.jpg Gipfel http://www.jessrothschild.com/maritime-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456779348146-A78EFLQ51J2PNH2KVHXZ/21.jpg Maritime https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456779394429-1L8Q9N3EW0Y3VI40GCI1/image-asset.jpeg Maritime https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456779451038-MDLVRZEL5U8BBKSHONVG/image-asset.jpeg Maritime https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456779510140-983O0MNT2FO4YWXDU14O/image-asset.jpeg Maritime https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456779580026-5SD7IVBNX9W472BE7KYG/image-asset.jpeg Maritime http://www.jessrothschild.com/nacht-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456783943006-7TCJ0ZZ2NS58BMQHHRKC/83.jpg Nacht https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456780029777-ONQAU9WY23IASQHF9UK8/image-asset.jpeg Nacht http://www.jessrothschild.com/pier-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456865378898-3MCYVF5K3NIXRF0ZVO8T/30.jpg Pier https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456865454553-1E8F4QI8XZTMBI9HA6B0/30.jpg Pier https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456865586838-V8A9GRGPOYMWOVXYIU22/35.jpg Pier http://www.jessrothschild.com/stein-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456944933692-TOA1PP8PC846S793GKKD/49.jpg Stein https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456945136383-A1K8S5BMS4FLG0IET2V8/49.jpg Stein http://www.jessrothschild.com/vergnugungspark-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456869971895-A5SQFVQP8TDLHDK76R4P/11.jpg Vergnügungspark https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456869159945-TGH8G5ZO0L2KLL0HTZWF/11.jpg Vergnügungspark http://www.jessrothschild.com/skyline-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456783910525-KVZ7BMJMIIXGN1GDSHWI/12.jpg Skyline https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456850839662-S3N95FVP39C95J7I91M1/12.jpg Skyline https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456850851472-XXS74XIKKQUZMK8NVT93/9.jpg Skyline http://www.jessrothschild.com/gebaude-avenue daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851111610-486A5E4H0OE915O3XOHM/54.jpg Gebäude https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851111610-486A5E4H0OE915O3XOHM/54.jpg Gebäude https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851131188-P0LLWVYC2DCMARUN1W4G/7.jpg Gebäude https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851177822-POR5JXIXGIJ7IQRVV8K6/53.jpg Gebäude http://www.jessrothschild.com/about-1 daily 1.0 2023-12-08 http://www.jessrothschild.com/portfolio-1 daily 0.75 2016-11-15 https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1475175257456-OUTVUTYYZYINQYJYE33O/annual2.jpg Portfolio Digital presentation of 2016 Annual Report for The Rockefeller University https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1475175453360-B4CVC2PHYC0BWEOTWHKO/river2.jpg Portfolio UX design for The Rockefeller University's $100 million campus extension that will take advantage of air rights over the FDR Drive https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1477684405531-8DDH4FHRBK6G3USMBDSS/image-asset.jpeg Portfolio User flow for RateVibeMove (new rate & discover app for fitness instructors) https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/1479244313281-4CR2S24OFJUNMK2OJ0BG/image-asset.jpeg Portfolio As part of my agency work, I designed web and mobile sites across the healthcare industry. My role: Discovery & strategy, wireframes, visual mockups, clickable prototype, animations, CMS development, blog conversion radiancewoodbury.com http://www.jessrothschild.com/about-2 daily 0.75 2016-11-18 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465485665247-X9C7YP596CYFWEIEQQNU/45140003-v2.jpg About http://www.jessrothschild.com/case-study-digital-account-opening daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/0027a2f9-0506-4e55-881a-b736167103f9/valley3.jpeg Case Study: Valley Digital Account Opening - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/39638718-4203-4a76-9f41-d7c8edb032a7/process.png Case Study: Valley Digital Account Opening - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/3fea94e5-9860-4875-b430-b30036b20cc5/valley7.jpeg Case Study: Valley Digital Account Opening - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/0ffd4c70-5ddd-4f76-9162-197c1a7d95d5/valley6.jpeg Case Study: Valley Digital Account Opening - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/bf77fe3d-67bd-40a4-9119-fa599dd03e8f/valley1.jpeg Case Study: Valley Digital Account Opening - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/4b265d70-d06d-416e-ada1-531d7eb2be53/valley9.jpeg Case Study: Valley Digital Account Opening - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/7558888d-4fa6-46c1-b05b-38228627828b/valley2.jpeg Case Study: Valley Digital Account Opening - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.jessrothschild.com/findaphysician daily 0.75 2023-12-06 https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/29509877-0e5c-4d8f-8531-e7f6e4c8766e/Screen+Shot+2022-01-17+at+6.00.35+PM.png Find a Physician - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/467e06c1-bc66-47bd-b36b-108b61f25546/mayaapp.jpg Find a Physician - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/db97d198-b17e-454c-9108-9140af26bb19/findphysician1.jpg Find a Physician - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/48c4a032-d56b-4f58-a044-011d297db46a/wireframes.jpg Find a Physician - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/ceec0da7-efbc-4054-a568-e89aecc00103/patientflow.png Find a Physician - Make it stand out Accommodating two user flows 1. Display time slots for new patients at all time 2. Existing patients can access availability with the help of "I have already seen this physician" button https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/0313a917-c44e-4407-bee9-49d49c03cf52/userflows.jpg Find a Physician - Make it stand out The user flow was documented via several ideation sessions. This, balanced with the business requirements, allowed us to build a series of functional requirements that would allow us to move into prototyping. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/44ad5c39-3e1c-472c-ad13-5df218630bd7/empathymap_findaphysician.jpg Find a Physician - Make it stand out An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making. must we deeply understand our users, but we must also help our colleagues understand them and prioritize their needs. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/f81c4283-3560-4caf-bbb3-e64c49aa401e/features_review.png Find a Physician - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/e3fd725e-2cef-4ee2-89d0-d7814901767a/responsivedesign.png Find a Physician - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/8af44458-0ca6-41e8-8272-d36676fbf46f/prototyp.jpg Find a Physician - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/2eeeca6d-7d38-4732-bfab-bf6081aa3a5e/location.png Find a Physician - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/ef37ae0a-43fd-40ff-8ade-35acf81ff407/predictive.png Find a Physician - Make it stand out Search Results For optimized view on mobile: 1. Filter collapsed into a button at the top right of the screen 2. Map view is hidden and can be accessed with the help of the "view search on the map" link 3. Time slots are hidden and can be accessed with a help of "view availability" link. The link opens modal with time slots per location https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/c26807df-30a1-4581-9e84-7a4f5306317a/Screen+Shot+2022-01-17+at+5.56.37+PM.png Find a Physician - Make it stand out At this stage, we had the content of each week from our stakeholders and we went through series internal whiteboarding sessions. Our goal was to transfer real-world experiences of patient-doctors to a digital experience app (that represents the doctor) – the patient. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/ef37c919-1570-4732-8730-56171daacb8b/userflow.jpg Find a Physician - Make it stand out *** New patients and existing patients book appointments through two different paths *** https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/0ab07f1a-b67e-497f-b43a-5e7b7a23051b/research.png Find a Physician - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.jessrothschild.com/findaphysician-1 daily 0.75 2023-12-11 https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/f81c4283-3560-4caf-bbb3-e64c49aa401e/features_review.png CBT Therapy App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/0313a917-c44e-4407-bee9-49d49c03cf52/userflows.jpg CBT Therapy App - Make it stand out The user flow was documented via several ideation sessions. This, balanced with the business requirements, allowed us to build a series of functional requirements that would allow us to move into prototyping. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/467e06c1-bc66-47bd-b36b-108b61f25546/mayaapp.jpg CBT Therapy App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/8af44458-0ca6-41e8-8272-d36676fbf46f/prototyp.jpg CBT Therapy App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/29509877-0e5c-4d8f-8531-e7f6e4c8766e/Screen+Shot+2022-01-17+at+6.00.35+PM.png CBT Therapy App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579a4821725e256831e51be1/c26807df-30a1-4581-9e84-7a4f5306317a/Screen+Shot+2022-01-17+at+5.56.37+PM.png CBT Therapy App - Make it stand out At this stage, we had the content of each week from our stakeholders and we went through series internal whiteboarding sessions. Our goal was to transfer real-world experiences of patient-doctors to a digital experience app (that represents the doctor) – the patient.