Education Technology
   > Research: Competitive Analysis  against online nutrition coaching programs
   Initial wireframes  for Integrative Nutrition's home page redesign. Once these were approved, I raised the fidelity and integrating their brand colors and collaborating on artwork.    Eventually, we settled on background animation/video to elicit an emotional response immediately upon visiting the site.
DOCUMENTING THE DESIGN PROCESS
DOCUMENTING THE DESIGN PROCESS
DOCUMENTING THE DESIGN PROCESS
   > Usability testing     I refined my initial low fi wireframes from initial user feedback. I initially had trouble figuring out how to make the music discovery feature of the app intuitive and through speaking with users decided the best solution would be to list actual popular bands/artists under genre categories so the user knows exactly what they are getting in each instance.     I then conducted full usability tests with a paper prototype of the app.
Documenting the Design Process
Rockefeller University Pioneering Discoveries
prev / next